Creators Room
This case study is
still in progress
My Role
UI Designer and AI ResearcherTeam
3x Designers5x Developers
1x Creative Director
1x Art Director
Overview
Creators Room is an extended reality app developed for the XR Galaxy ecosystem, focused on content creation using digital avatars. The platform allows creators to customize avatars, record reactions, and produce 3D videos designed for sharing across multiple platforms.Approach
The project followed a user-centered approach, grounded in qualitative research and product benchmarking.With a focus on VTubers who use digital avatars as a form of expression in video content, the research aimed to understand creation habits, pain points, expectations, and behaviors, identifying how established content production workflows could be adapted to extended reality experiences while respecting both technical constraints and the expressive opportunities of the medium.
The insights gathered guided the entire design process, shaping interaction decisions, the structure of recording flows, and the level of creative control offered to users.
The development followed an iterative approach, combining prototyping and internal testing,
Outcome
- Published as part of an XR content creation product
- Adapted existing VTuber workflows to XR
- Created a foundation for future XR video content creation apps