Digikin
My Role
UI/UX DesignerTeam
3x Designers5x Developers
2x Game Designer
Overview
The goal of Digikin is to introduce new characters to Samsung Kids through a fun and interactive mobile augmented reality game.Design Approach
The diagram below illustrates the design approach, covering the process from discovery to delivery, following the Double Diamond framework as much as possible.
To create the characters and game environment, benchmark research guided the visual direction for Gen Z. Since the project was exclusive to Samsung devices, One UI guidelines were incorporated to maintain visual consistency.
By combining these studies with ideation sessions, we arrived at the following characters.
From there, game flows, interface components, and other design elements were defined.
Outcome
- Released Digikin Pocket Adventures on the Galaxy Store
- Introduced new characters to Samsung Kids
- Introduced an interactive AR experience for kids
- Project used as an AR showcase at events
- Adapted One UI design principles for the game